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Summer of DashPass

Bringing added value to DoorDash subscribers. 

Company

DoorDash

Project type

Case Study

My role

Content design

Context

Summer of DashPass is the annual savings event on DoorDash, full of surprise-and-delight moments and experiences.

Challenge

Build long-term engagement or change the perception of the enduring value of a DashPass membership.

 

Objective

Cement Summer of DashPass as the ultimate summer savings event by designing a successful end-to-end campaign.

DELIVERED TO YOUR DOOR

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